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- The Brand Spirit: to elegantly transport traditional Chinese aesthetics into a modern fashion style.
- Yi-ming adopts oriental aesthetics in combination with Western cutting and Chinese handcrafting techniques.
- The brand is known for it’s distinctive design features drawn from Oriental style such as Qipao collars, knot buckles, Chinese flower patterns and Chinese Ink Paintings.
- Yi-ming is produced in a vast range of fabrics, textures, patterns and colours – some of signature the materials of choice include lace, silk, chiffon, jade or embroideries.
