Designer

   

Grace Choi - Founder and Creative Director of Yi-Ming

Grace Choi is a visionary founder and Creative Director of Yi-Ming, where she seamlessly blends traditional elegance with modern aesthetics. With a background as one of Hong Kong's top models, Grace developed a deep appreciation for the rich cultural heritage of the Cheongsam, inspiring her to celebrate and elevate this iconic garment within contemporary fashion.

In addition to her modeling career, Grace runs a successful event management company, where her organizational skills and creative vision shine. Her unique combination of design expertise and business acumen allows her to navigate the fashion industry with confidence and innovation.

“Cheongsam and Fashion is not just about beauty; it’s a powerful tool for storytelling and identity.” Grace states.

At Yi-Ming, Grace is dedicated to introducing traditional Cheongsam wear as modern fashion pieces, encouraging women to embrace their cultural styles as part of their daily wardrobe. She believes that fashion should reflect one’s heritage and individuality, empowering women to express themselves through their clothing choices.

Grace is passionate about spreading awareness of oriental culture on a global scale. Through brand initiatives, educational talks, and interviews, she aims to reach a wider audience, fostering appreciation for the beauty and significance of traditional attire. With her commitment to inspiring women everywhere, Grace Choi is not just a designer; she is a cultural ambassador, championing the fusion of tradition and modernity in fashion.