THE STORY
Yi-Ming
Redefining Oriental Elegance
Yi-ming is a modern celebration of oriental heritage, weaving together the timeless beauty of traditional Chinese design with contemporary craftsmanship. Since its founding in 2011, Yi-ming has reimagined the iconic Cheongsam (Qipao), transforming it into a versatile, modern garment that bridges East and West. With its distinctive blend of intricate Chinese details and Western tailoring, Yi-ming stands as a testament to the enduring allure of oriental fashion in a globalized world.
At its core, Yi-ming is about more than fashion—it is about storytelling. Each piece reflects the rich cultural heritage of the East while embracing the aesthetics and functionality of modern lifestyles. By reinterpreting historical styles through a fresh perspective, Yi-ming creates designs that transcend trends, offering timeless pieces that connect the past and present. The brand celebrates the elegance of oriental fashion while inviting everyone of all ages and backgrounds to experience its unique fusion of tradition and innovation.
The Art of Craftsmanship
Yi-ming’s dedication to craftsmanship is rooted in its respect for tradition and its commitment to excellence. The Cheongsam, an emblem of oriental beauty, is reimagined with modern silhouettes, luxurious fabrics, and impeccable detailing. Each piece is a carefully crafted work of art, combining traditional Chinese motifs like intricate embroidery and symbolic patterns with Western-inspired cuts and tailoring.
This fusion results in garments that are elegant yet practical—designed to fit effortlessly into the lives of modern women. From the soft drape of silk to the precision of every seam, Yi-ming’s commitment to quality ensures that each creation is as timeless as the traditions that inspire it. Every Cheongsam tells a story of cultural pride, cross-cultural harmony, and the enduring beauty of oriental fashion.
Founder & Creative Director
Grace Choi
A Visionary Behind the Brand
Yi-ming’s vision is guided by its founder and creative director, Grace Choi, a former top model and cultural ambassador for oriental fashion. Grace’s deep appreciation for the artistry of the Cheongsam inspired her to reimagine the garment as a symbol of tradition and individuality in the modern world.
Through Yi-ming, Grace brings her passion for oriental culture to a global audience, encouraging women to embrace their heritage while expressing their personal style. She believes that fashion is not just about beauty but about identity—a way to tell stories and celebrate cultural roots in a contemporary context.
Timeless Oriental Style for the Modern World
Yi-ming is More Than a Fashion Label
It is a bridge between tradition and modernity, a celebration of cultural richness, and a dedication to timeless elegance. Through its thoughtfully crafted designs, the brand invites everyone to carry the beauty of oriental fashion into their daily lives, blending heritage and individuality with every step.
With Yi-ming, the art of the Cheongsam lives on, reimagined for a new generation of women who value tradition, innovation, and the stories woven into every thread.